Tova Wald / A Note from the Founder
Looking back, I credit my passion for travel and my affinity for seeing the world and experiencing diverse cultures and religions to my grandmother Mazal (‘fortune’ in Hebrew), who was a great inspiration to me.
Mazal began her walk on foot in 1932 from Bukhara (Uzbekistan) to Jerusalem (Israel), together with her children, a guide and a donkey. Upon her arrival in Palestine, she married a man who was divorced with three daughters, and together they had eight children. I am the first granddaughter of that marriage.
Another individual who influenced the direction of my life was a Bedouin chief by the name of Halil Abu Rabia. He was like a father to me and taught me the wisdom and the secrets of the desert.
Through my aunt, who had a restaurant in New York City (U.S.A), I learned that a vital ingredient for any successful business is a distinctive product with an emphasis on the delivery of the highest quality of service and the painstaking attention to detail. These values are an integral part of my boutique travel business ethos.
Over the course of my career, I have been inspired by wonderful clientele and I am surrounded by remarkable people who share my enthusiasm for delivering outstanding travel and event experiences. Furthermore, I consider myself extremely fortunate given the fact that after all these years, I continue to be passionate about my work and have the privilege of helping create countless lasting memories for others.
Founder, Tova Wald Boutique Travel & Events Ltd