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Our Team
Tova Wald / A Note from the Founder
Dear Traveler,
Looking back, I credit my passion for travel and my affinity for seeing the world and experiencing diverse cultures and religions to my grandmother Mazal (‘fortune’ in Hebrew), who was a great inspiration to me.
Mazal began her walk on foot in 1932 from Bukhara (Uzbekistan) to Jerusalem (Israel), together with her children, a guide and a donkey. Upon her arrival in Palestine, she married a man who was divorced with three daughters, and together they had eight children. I am the first granddaughter of that marriage.
Another individual who influenced the direction of my life was a Bedouin chief by the name of Halil Abu Rabia. He was like a father to me and taught me the wisdom and the secrets of the desert.
Through my aunt, who had a restaurant in New York City (U.S.A), I learned that a vital ingredient for any successful business is a distinctive product with an emphasis on the delivery of the highest quality of service and the painstaking attention to detail. These values are an integral part of my boutique travel business ethos.
Over the course of my career, I have been inspired by wonderful clientele and I am surrounded by remarkable people who share my enthusiasm for delivering outstanding travel and event experiences. Furthermore, I consider myself extremely fortunate given the fact that after all these years, I continue to be passionate about my work and have the privilege of helping create countless lasting memories for others.
Tova Wald
Founder, Tova Wald Boutique Travel & Events Ltd
The Team
Adva
Favorite part of travelling:
Meeting the local people
Dream destination:
Diving trip to the Philippines
Favorite place visited:
India
Why she loves Israel:
The people
Ruth
Ruth is Originally from England. She is fluent in both Hebrew and English. Prior to working at Tova Wald Ltd she studied Travel and Tourism and developed a passion for the industry. She previously worked for El Al in London. Ruth has always loved travelling and new experiences
exploring Israel and elsewhere.
Favorite part of travelling:
Excitement of new experiences
Dream destination:
Brazil
Favorite place visited:
Japan
Why she loves Israel:
Instantly feel at home, love the feeling of being alive
Smadar
Favorite part of travelling:
My favorite thing about traveling is to learn and know different cultures, the way of living, the colors and mostly the food. For me, through the food, we can understand a lot of the people. Food is moving and excites me and exposes me to new flavors and textures that are fascinating. I love to travel to admire Mother Earth and the simplicity of things. In such a hectic world we have to stop and smell the roses. On every trip would organize my schedule to sit 10 minutes to see the sunset.
Dream destination:
Bali
Favorite place visited:
India. 8 times in different parts of the country and my favorite region in India is Karla.
Why she loves Israel:
There are a lot of reasons I love Israel. the most amazing thing is the fact that in such a small country we have it all. In the north, the Golan Heights and the Sea of Galilee, the place I was born and raised. The Harmon, the Golan Heights, the coastal, the desert, the dead sea. We were blessed with this variety in a 7-hour drive.
And Tel Aviv – the best city in the world! The restaurants, the bars, the beach, the clubs. This amazing city doesn’t sleep.
Orna
Orna has been Tova Wald Ltd Operation Manager since 2003. Her 12 years of experience in the fields of travel operations, co-ordination and service excellence has enabled Tova Wald Ltd to distinguish itself from its peers as the premium travel and event planning organization in Israel. Orna had previously lived in Morocco for couple of years, adding those to her many world-wide contacts ensuring an elite experience for our clients virtually anywhere in the Middle East.
Adi
After living in California for 8 years I came back with lots of love for Israel and very excited to join Tova Wald's team that share the beauty of Israel and create unforgettable experiences for others. As a counselor of education and N.L.P guide I understand the importance of a high level of service and great communication. This is part of what we are doing here at Tova Wald, and so much more. To hear the positive feedback from customers and their enthusiasm about Israel and their adventures here fill my heart with joy.
Favorite part of travelling:
Finding new places and changing up the pace of everyday life
Dream destination:
Hiking trip in New Zealand
Favorite place visited:
India - filled with many adventures and meeting new people, experiences life as locals
Why she loves Israel:
There's no place like home, loves the energy
Talia
Talia is fluent in Spanish, Hebrew and English. Has vast experience organizing and coordinating trips and events. In the past worked for the Jewish Agency for Israel coordinating educational programs for Latin American and European students in Israel, Spain, Poland and the Cesz Republic. Talia also worked for the United Jewish Communities managing federations; mission to Cuba, Ethiopia and Israel. She has a passion for traveling and getting to know new culture story here.
Favorite part of travelling:
Experiencing new cultures
Dream destination:
Zanzibar
Favorite place visited:
Cuba
Why she loves Israel:
Home
Ziva
Favorite part of travelling:
Roaming new neighborhoods and exploring
Dream destination:
Japan
Favorite place visited:
Italy
Why she loves Israel:
Feel safe, at home, the people are amazing, the weather is perfect, the sunny days are magical
