Our Story

Our Story

Our Story

Dear Traveler

Since our founding in 1988, Tova Wald Boutique Travel & Events has provided once-in-a-lifetime travel experiences and unparalleled production and events that cater to the needs of the world’s most discerning clientele.


Your journey begins the moment you decide to retain our services, leaving you rest-assured that every detail will be handled with care and thought. Every request, no matter how minute, will be incorporated into your tailor-made travel itinerary. We pride ourselves on anticipating your every need and escorting you throughout this exciting process - leaving you to enjoy a novel, innovative and extraordinary trip to Israel. 


Programs are custom-made to your specific requirements, providing the optimum balance between active time and “time-off.”  We understand the importance of the skills and character of your tour guide and the influence they will have on your experience. Vetted by Tova Wald, our guides are experts in various disciplines and longtime personal colleagues who steadily share vast knowledge in the fields of history, archeology, ecology, botany, desert studies, anthropology and beyond. Most importantly, our guides are passionate and warm Israelis who will share a genuine love of their beloved country that you are exploring.


Our continued success is a result of our commitment to excellence, impeccable safety record, creativity, innovation, originality and the deliverance of a distinctive product ensuring your complete satisfaction. 


Our Team

  • Tova Wald

Tova Wald


Powered by passion and sustained by incredible word-of-mouth referrals, Tova’s reputation remains as pristine as ever. Today, Tova Wald is considered the premiere name in luxury and bespoke travel, not just in Israel but around the world.

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  • Orna


Operation Manager

“I have been passionate about travelling ever since I remember myself, when I travelled all over Israel as a child and young adult, exploring hidden springs in the desert and hiking the trails of the society of protection of nature in Israel..."

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  • Talia


Program manager

A passionate food and music lover, Talia has always been ardent about traveling exploring and experiencing new cultures, she loves the research and creation of new adventures. 

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  • Ziva


Accounts manager

Ziva made Aliyah from Ukraine as a child with her family, and fell in love with the beauty and culture of Israel ever since her arrival.

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  • Yossef


Product & business Manager

 "My mission is that when every traveler leaves Israel, Israel will not leave them, and will remain in their heads and hearts.״

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  • Adva


Tour Operator

As a true Gemini, Adva has indulged in many areas of interest

 from Arts and Photography, to Vegan Culinary, cooking and creation and has practiced alternative health thru Naturopathy, Reflexology and more.

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  • Yael


Tour Operator

Hospitality always been my drive. Seeing my guests smile is my satisfaction.

30 years hotelier, loves reading, music and learning about different cultures.

Believe is the phrase: It is nice to be important, but it is more important to be nice.

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"The arrangements made by Tova Wald and her team were done with a personal touch that was at the highest standard. Her attention to detail and her precision in organizing tours and activities went beyond my expectations, helping to make these trips wonderful and memorable..."

"Tova Wald has been our go to DMC for Israel for our truly VIP clients. From providing tours to an international pop star’s family to arranging bar mitzvah family vacations in the most special of places, Tova Wald has never failed to arrange insider access for our clients all while providing 24/7 support, even during military situations..."

"I had met you briefly and you extended your hospitality to me, offering all of your company services to me for friendship and business. And honestly, I think that both enter into your business life which is why your company is so amazing..."

"Tova is absolutely the best. She is so well connected in Israel, not only with the main players, but with smaller independent proprietors. She is able to plan a program that visits all of the normal 'tourist' sites, but also those that the big companies overlook. She seeks out the most original venues and creates an atmosphere of sophistication and elegance..."